Marketing, Product Development, Sales, Customer Service, on and on and on. Being an entrepreneur and small business owner means wearing a lot of hats. It’s one of the key factors that separates the successful business owner from the unsuccessful — your ability to adapt, learn new things, and do lots of things. This is especially true during the early years of building your business and getting it off the ground.
But there’s a key factor a lot of entrepreneurs overlook, and that factor is YOU.
Take a look in the mirror. No, really. Go do it right now! That person looking back at you is responsible for what you’re creating in your business. That person is the energy, the focus, the motivation, and the unwavering leadership of YOUR company. So it stands to reason that the most important person in your business is YOU.
Some people might say that the most important person is your best employee, your best customer, your best salesperson, or your best vendor. And yes, all of those people are very important. They help you run the business, and they help you keep it moving like a steady ship cutting through the deep waters of business growth and success.
But YOU are the captain, the steward, and the master of ceremonies. You possess the qualities necessary to keep things moving even in tough times. You have the strength of character to outlast any storm.
I’m really not trying to simply rehash some motivational fluff you’ve heard before. I’m completely, absolutely, sincerely serious about this. It’s so critical that we entrepreneurs take time out to recognize the hard work we do every single day.
So, here’s to YOU for your persistence, dedication, commitment, and vision. Cheers!
Jason Clegg is the CEO & Founder of Convert With Content. He's on a MISSION to help small businesses convert tire-kickers into lifetime customers & raving fans with #ConvertWithContent marketing systems that work!