Dailylook vs. Stitch Fix: Compare Costs, Reviews, and More (2023)

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If you’ve searched for the best online styling services, there is certainly no shortage of options, but two that you’ve likely come across several times are Dailylook and Stitch Fix. Both companies provide personal styling services by helping you refresh or add to your wardrobe with clothing delivered straight to your doorstep. Ultimately, the goal is to take the stress out of shopping and leave it to the professionals to select clothes that fit your style.

Dailylook and Stitch Fix have become popular choices for their access to a wide assortment of brands and the ability to cater to various styles. While there are quite a few similarities between the two — most notably that you only pay for what you keep— they also differ in key aspects, such as price, size ranges, and the number of items per shipment. To help you better understand these two services, we’ve compared both companies and also looked at a few additional options to help you decide which one works best for you.

How Does Dailylook Work?

Dailylook offers clothing subscription boxes that have been tailored to your personal style. The company’s thorough style questionnaire covers the usual topics like sizing and preferences, but in a more comprehensive manner by diving into details like prints, materials, and colors you’d like to avoid. You’ll also send links to your social media, so your dedicated stylist can review and better understand your fashion sense. Every morning you’ll receive an email newsletter that highlights current fashion trends, which you can also send over to your stylist for additional inspiration. All of these factors ultimately help your stylist make informed decisions when handpicking up to 12 garments to send to you monthly, every other month, or quarterly.

With Dailylook, you’ll be able to preview the box before it’s shipped and provide feedback on the selections and swap any items out that don’t fit your style. Brands will often include a combination of familiar labels and up-and-coming designers. Then, once you’ve tried on the garments at home, you’ll choose which pieces you’d like to keep, pay for only the selected items, and return the rest free of charge. The styling fee is credited to your account and can be used to purchase items in your box. And if you decide to buy at least three or five garments in the box, you’ll receive a discount on one or two of the lowest-priced pieces, respectively.

How Does Stitch Fix Work?

Stitch Fix is another popular online styling service where you only pay for what you keep. The process begins with a fairly extensive style quiz that covers sizing, personal style, fit preferences, and budget. From there, a dedicated stylist is assigned to your account, who will then select items based on the information provided in your survey. The company offers styling services for women, men, and kids, and has a relatively low styling fee that is applied as a credit to the items you purchase. For women and men, five garments are included in each shipment, while kids’ boxes include 10 items. If you love everything in your box, you can keep all the items and receive a discount on all the pieces.

The company has become a popular choice due to its variety of clothing, drawing from more than 1,000 brands that cover everything from athletic wear to work-friendly attire. And unlike many other services, boxes will occasionally include shoes and accessories. Keep in mind that garments cost anywhere between $20 to $500, meaning that quality can greatly vary from piece to piece. When it comes to shipping, Stitch Fix has a flexible, commitment-free policy that allows for on-demand boxes. But if you prefer to set up automatic deliveries, they can be scheduled in intervals of every two to three weeks, monthly, bimonthly, or quarterly. And before the items are sent, you’ll have the ability to preview everything and provide feedback to your stylist if anything isn’t to your liking. In fact, the more you interact with your stylist, the better the selections become.

Sign up for Stitch Fix

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Dailylook vs. Stitch Fix: Key Specs


  • Styling fee: $40
  • Starting price: $60
  • Free shipping? Yes
  • Size range: XS–3X, 0–24
  • Try-on period: 5 days
  • Delivery frequency: Monthly, bimonthly, or quarterly
  • Items per shipment: 7–12
  • Level of customization: Only pay for what you keep

Stitch Fix

  • Styling fee: $20
  • Starting price: $20
  • Free shipping? Yes
  • Size range: XS–3X for women, including petite, plus, and maternity; XS–3XL for men, including big and tall; 2T–18 for kids
  • Try-on period: 3 days
  • Delivery frequency: Every 2–3 weeks, monthly, bimonthly, quarterly, or as requested
  • Items per shipment: 5 for men and women, 10 for kids
  • Level of customization: Only pay for what you keep

How Much Do Dailylook and Stitch Fix Cost?

Dailylook Plans & Pricing

  • Buy three or more items and get 50 percent off the lowest-priced item — prices start at $60 per garment
  • Buy five or more items and get 50 percent off two of the lowest-priced items — prices start at $60 per garment

Stitch Fix Plans & Pricing

  • For men and women, buy all five items and get 25 percent off the entire shipment — prices start at $20 per garment
  • For kids, buy all 10 items and get 25 percent off the entire shipment — prices start at $10 per garment

Dailylook Reviews

With nearly 2,000 reviews between Trustpilot and Influenster, the majority of Dailylook’s customers are happy with its styling service. As expected, the convenience of trying on clothes in the comfort of their own home is one aspect that many enjoy. Some reviewers note that the service is on the pricier side but appreciate the quantity discount and believe that the higher quality of garments in comparison to other online styling services is worth the trade-off.

While many customers report attentive stylists and well-curated boxes with trendy items, some have had less luck with their assigned stylist. However, those who chose to continue their subscription and work with a different Dailylook stylist found better success the second time around. Several reviewers also said that boxes improve over time, proving that stylists pay attention to feedback.

When it comes to dissatisfied customers, many feel that the five-day try-on period is not enough time to return unwanted items and report unwarranted credit card charges. They also cite difficulty with getting in touch with customer service and expeditious resolutions. Some reviewers have also reported delayed shipments.

Dailylook vs. Stitch Fix: Compare Costs, Reviews, and More (1)

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Stitch Fix Reviews

In comparison to Dailylook, Stitch Fix reviews are more split. Like Dailylook, customers appreciate the ability to try on clothes at home. Those who have enjoyed their experience also note spot-on selections that stayed within their stipulated budget, great customer service, and easy returns. Some reviewers were even impressed by how well the selected garments fit.

Meanwhile, others were unhappy with the quality of clothing and the lack of attention from their stylist, reporting that emails would go unanswered, that garments didn’t fall within budget, or that items didn’t match their style profile. Many customers also feel that the clothes don’t match current fashion trends. Some reviewers have also said that their accounts were unexpectedly deactivated after reaching out to customer service with a complaint.

Pros and Cons



  • Preview of items before they’re shipped
  • Ability to skip a month or pause subscription for up to 12 months
  • Communicate with a dedicated stylist
  • Daily emails with the latest fashion trends


  • Higher styling fee than other services
  • Does not include accessories

Stitch Fix


  • Offers over 1,000 brands
  • Preview of items before they’re shipped
  • Flexible delivery frequency with no commitment
  • Occasionally includes shoes and accessories
  • Communicate with a dedicated stylist
  • Caters to women, men, and kids


  • Discount only provided if all items are purchased
  • Options may not be as trendy as other subscription services
  • Short try-on period

Dailylook vs. Stitch Fix: Compare Costs, Reviews, and More (2)

Alternatives to Dailylook and Stitch Fix

Online styling services are not a one-size-fits-all solution. While Dailylook and Stitch Fix are two popular options and appeal to a wide range of customers, there are several companies to choose from that cater to specific needs. Whether you’re focusing on budget, quality, or inclusive sizing, it’s important to consider more than a couple of services before deciding which one is best suited for you.


  • Starting Price: $79/month
  • Free Shipping? Yes
  • Size Range: 0–24W

If you’d prefer to rent high-end clothes over buying them, Armoire may just be the perfect fit. This clothing rental subscription includes free styling, free shipping, and free cleaning. Following a style quiz, an algorithm puts together a “closet” from which you can pull items to fulfill your plan. Recommendations can even be filtered based on type of garment, weather, and occasion.

Customers choose from three subscription plans that provide access to clothing from high-quality, contemporary brands. The four-item plan allows you to rent four pieces every month ($69 for the first month, $79 per month after that); the seven-item plan allows for seven pieces every month ($89 for the first month, $119 per month after that); and the unlimited plan allows you to rent six pieces per box and however many shipments you’d like every month ($139 for the first month, $249 per month after that). Once you’re ready to switch things up, you can hold onto your current items until your next case arrives. It’s a great way to constantly refresh your wardrobe without making a big commitment.

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  • Starting Price: $20
  • Free Shipping? Yes
  • Size Range: XS–3X

A tailored and customizable clothing delivery service, Wantable allows you to choose from several types of boxes. The Style Edit covers overall style and includes a curated mix of clothing and accessories, while more specific options focus on undergarments and sleepwear or activewear, which can be purchased for either women or men. After sharing your sizing, budget, and style preferences through a quiz, a stylist will choose seven items to be sent to your doorstep.

The company also allows you to see a selection of pieces that match your style quiz, and you can either request specific items to include in your box or decline garments to ensure that they’re not shipped to you. The $20 styling fee is applied to the items you decide to keep and a 20 percent discount is provided if you purchase at least five pieces from your box. The best part? Wantable doesn’t require a monthly subscription, so feel free to use it as often as you’d like.

Dia & Co

  • Starting Price: $20
  • Free Shipping? Yes
  • Size Range: 10–32

Shopping for curvier body types presents its own set of challenges, but finding an online styling service that offers inclusive sizing is even more difficult. Enter Dia & Co. The company caters specifically to plus-size women and delivers curated items from a selection of premium brands straight to you. There are a few different options when it comes to plans. If you’re looking for a one-time box, there are several themed edits that range from business-friendly attire to seasonal looks. The $20 styling fee will be applied as a credit to the items you keep, and you’ll receive a 25 percent discount if you decide to keep all five pieces in the box.

For those who want more regular shipments, Dia & Co. has three-, five-, and seven-item monthly plans with quarterly styling fees of $18, $24, and $30, respectively. In addition to the lower rate, members will also receive discounts when purchasing a minimum of three items — the more you buy, the more you save. The comprehensive style quiz asks questions that really help stylists understand your unique body type, and you’ll be able to rate and provide feedback on each item that’s sent to you. Plus, if you need any help, the website offers a live chat function for speedy and friendly customer service.

Final Thoughts

When considering online styling services, some of the main factors to consider are budget, size range, delivery frequency, and areas of expertise. Companies like Dailylook and Stitch Fix appeal to an array of customers due to their ability to cater to a variety of styles. However, if you have specific needs, there are several styling services to choose from. If you have a curvier body type, consider Dia & Co, a company that’s tailored for plus-size women. Looking for activewear, undergarments, or clothing subscriptions that include accessories? Wantable might be the better fit. And if you would rather rent quality, fashionable apparel instead of splurging on big purchases that you might later regret, high-end service Armoire has you covered.

Frequently Asked Questions

  • What Does an Online Stylist Do?

    An online stylist helps clients define their personal style. Usually, the process begins with a style quiz, and a stylist will go from there to select clothing and accessories that are best suited to a customer’s body type, preferences, and budget.

  • What Brands Do Online Styling Services Carry?

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    Online styling services will typically work with a mix of popular, established brands and up-and-coming labels. You’ll be able to find casual wear to work attire from brands like Z Supply, Kenneth Cole, Free People, Joie, and more. It’s recommended that you check with each individual service to see what is offered.

  • Can You Preview the Items a Stylist Selects for You?

    Some online styling services, like Dailylook and Stitch Fix, will allow you to preview items before they ship.

  • Do Online Styling Services Also Send Accessories?

    Most online styling services do not send accessories, but some companies, like Stitch Fix and Wantable, will occasionally include them in boxes.

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