If we’ve learned anything from these past couple of years, it is that we’re hurtling towards a digital-first future at turbo-speed—much faster than anyone had anticipated.
With tech playing such a critical role in how we work, shop, socialize and pretty much everything else we do, businesses are keen to hear what industry leaders have to say about digital adoption.
As you prepare for 2022 and beyond, we’ve assembled 6 digital adoption predictions from top analysts and a select few of our incredible WalkMe customers.
Discover how they view this upcoming year in terms of customer experience trends and digital adoption, and what our customers are taking into consideration as they shape their own company strategies.
1. “Digital dexterity is the new frontier“
As the Digital Learning Manager at EDF Renewables, I see 2022 as the year where employers—and employees—who have navigated COVID-19, the shift to work from home, and the Great Resignation must navigate a new frontier and shift from reactive to proactive. Whether they call it by name or not, this new frontier is going to be focused on the “Digital Dexterity” of teams and technology.
In my view, digital adoption relies on a user’s ability to utilize the technology that is at their fingertips…and then to accurately perform their tasks, provide feedback, and have a positive and delightful experience.
Digital Dexterity is a concept where the tenets of digital adoption are true for the software at a user’s disposal, but not only can they effectively use the tools in question, they can fluently and fluidly move between their applications to accomplish even greater efficiencies. We create Digital Dexterity by building consistent experiences across applications, embracing automation, taking a human-first approach to in-tool learning, and various other techniques.
Instead of reacting urgently and out of necessity, like most of us had to do in 2020 and 2021, in 2022, companies will be able to more thoughtfully and strategically design solutions that wholly address and respond to the shifting world of work. How? By taking the employee experience to an entirely new digitally fluid level, ensuring all the workforce accommodations and tech additions we made in 2020-21 work together and in sync, have user-friendly guidance and support, and decrease employees’ time to productivity.
When planning for 2022, I’m focused on how we can use our Digital Adoption Platform(s) to holistically analyze our systems, challenge the status quo, and further our commitment to Digital Dexterity in the workplace.
2. “Data about our systems and users holds the keys to enabling organizations”
Digital adoption is at the core of JobAdder’s learning department and it will continue to be an area of development going into 2022. Our goal is to ensure it is ingrained into our overall business strategy.
With remote working conditions continuing to be on the rise, it’s imperative Digital Adoption solutions equip both employees and clients with the support and resources they need to be successful from anywhere.
A Digital Adoption Platform such as WalkMe helps to fill the gap and provides useful data and analytics for continuous improvement. Data about our systems and users holds the keys to enabling organizations to truly meet employees and users where they are, both contextually and physically, in their moment of need.
This makes me excited about planning for 2022 because at the forefront of JobAdder’s culture are our customers and employees and being able to continue contributing to their success through the right digital experience, analytics and strategy.
3. “I expect a major push toward engaging and effective onboarding programs“
Based on my experience at LeaseAccelerator, I expect a major push toward engaging and effective onboarding programs that better enable companies to navigate new turnover trends (created by the Great Resignation).
I believe Human Resource Information Systems (HRIS) workflow and scalability strategies will need to include fully autonomous training solutions via Digital Adoption Platforms (DAP) to bridge the gap between the way systems are built (to suit the masses) and the realities of the processes and procedures that are unique to each business unit, function, and role within an organization.
Onboarding and change management programs across the full tech stack will demand remote delivery because work from home, and hybrid models are being used as enticements to attract quality candidates.
Those candidates will have high expectations for both the onboarding experience and their own performance thereafter. They’ll expect training that effectively gets them to productivity fast; which makes enablement a key feature for any delivery team.
Once hired, it’s our responsibility to prepare those employees with the correct resources and information. The benefit of using a Digital Adoption Platform is that we’re able to do so on their terms and at their pace.
It’s in anticipation of this evolution that I shift my focus to task/process mining and data driven lifecycle definitions with end-of-life thresholds for our WalkMe content.
In order to be scalable, our content must be accurate, effective, and accessible; and in order for our Digital Adoption strategy to be successful, it must accommodate delivery of that content in ways that are useful, timely, and relevant to the consumer—regardless of where they are, or when they were hired.
To top it off, here are a few analyst predictions that piqued our interest.
4. Gartner’s HCM prediction
By 2024, 60% of large, global organizations will try to address employee experience needs by deploying at least five Human Capital Management (HCM) and digital workplace technologies.
HR departments everywhere are struggling to cope with continuing workforce and economic disruption as the lingering effects of the pandemic unfold. The uneven nature of economic recovery by region and industry sector only adds complexity, and it has helped accelerate the emergence of “new normal” work methods and processes.
Additionally, some HR departments are facing the challenge of managing return-to-work initiatives for certain employee cohorts, while others are trying to limit attrition to reduce the strain on already overburdened recruiting functions.
Leveraging new work hubs with HCM opens up an additional channel to reach employees. It will be especially useful for HR teams by reducing the resources needed to support users who get ‘stuck’ when using the HCM application. End-user organizations that allow this feature can use it as an example of improving the employee experience.
*Source: Gartner, “Predicts 2022: HCM Technologies Enable Employee Experience to Support the “New Normal” of Work”, Ron Hanscome, Jeff Freyermuth, John Kostoulas, Chris Pang, Helen Poitevin, November 9, 2021.
Gartner disclaimer: GARTNER is registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
5. Forrester’s employee experience prediction
“2022 will go down as the year executives were forced to care about EX.” The mantra that employee experience (EX) powers customer experience has been on leaders’ lips for years now. But the pandemic made it clear first to employees and then gradually to their exec leaders that without robust EX, workers can and will take their skills elsewhere.
Between failing at so-called “remote” work (which is now just work) and struggling to escape the compliance-heavy approach to HR that has plagued companies for years, 2022 will be a decisive year as C-level execs finally admit that the future of work they had envisioned coming out of the pandemic will remain elusive unless they commit to EX. Fortunately for the few who accepted this years ago, 2022 will be their time to shine.
* Source: Forrester Report, Predictions 2022: The Future Of Work, November 2, 2021.
6. Forrester’s all-digital prediction
The majority of consumers will see the world as all-digital, with no divide.
“In 2022, business leaders will invest in technology and refocus business strategies. AI adoption and tech spending will accelerate. Tech companies will jump into adjacent markets, equally capitalizing on opportunity and sowing confusion. Greenwashing will wash away as sustainability becomes a must-have. 2022 is a year to be bold. The old ways of working no longer work. The future is up for grabs. Leading firms will use the crucibles of 2020 and 2021 to forge a path to an agile, creative, and resilient tomorrow.
* Source: Forrester’s Predictions 2022, North America Guide.
Hope you enjoyed our top predictions for the future of digital adoption in 2022 and beyond. If you want to learn more about WalkMe and digital adoption, subscribe to our blog.
By WalkMe Team
WalkMe pioneered the Digital Adoption Platform (DAP) for organizations to utilize the full potential of their digital assets. Using artificial intelligence, machine learning and contextual guidance, WalkMe adds a dynamic user interface layer to raise the digital literacy of all users.
What are the benefits of using Walkme digital adoption platform? ›
- Automate aspects of employee or customer onboarding.
- Provide in-app software training and guidance.
- Collect and analyze usage data.
- Provides proactive support to solve any user challenge.
A Clear Digital Adoption Plan
The key to a successful digital transformation strategy is precision. A cohesive and user-focused plan will receive more support from stakeholders. Your digital transformation strategy should outline how you'll achieve company goals.
A roadmap should outline the digital adoption process's objectives, timelines, and milestones. Start by setting clear and measurable goals. These goals should align with your business objectives and help you achieve your desired outcomes. Next, determine the timeline for implementation and set milestones along the way.What are digital adoption tools? ›
A digital adoption platform (also known as a digital adoption solution) is a software that is layered on top of another software product, app, or website to help facilitate proficiency by guiding users through key tasks and providing contextual information as users navigate the product.What are the advantages of WalkMe? ›
Another competitive advantage of WalkMe is its comprehensive and customizable feature set. The platform offers a range of tools, including interactive walkthroughs, personalized guidance, task automation, and analytics, which allows companies to tailor the platform to their specific needs and goals.What are the 3 key enterprise benefits of digital transformation? ›
- Increases Customer Satisfaction. Customer expectations have never been higher. ...
- Drives Data-Based Insights. ...
- Enables Software Monetization.
- Define clear objectives. ...
- Create an integrated strategy. ...
- Inspire a change in culture through leadership. ...
- Embrace adaptability and agility. ...
- Invest in upskilling.
The six pillars of digital transformation are experiences, people, change, innovation, leadership, and culture. Let's take a look at each pillar and to understand the backbone of the digital transformation.How do you measure success in digital adoption? ›
- Step 1: Identify your baseline. ...
- Step 2: Ensure all users understand the goals for the software. ...
- Step 3: Use quantitative and qualitative assessments. ...
- Step 4: Engage with a software solution that measures for you.
A Digital Transformation Roadmap is a set of steps that organizations can follow to achieve short-term and long-term business goals with the use of digital technology. The roadmap begins by understanding business needs and finding gaps in the existing system to build a strategy that avoids these gaps.
Who are WalkMe competitors? ›
The top 7 WalkMe alternatives are UserGuiding, Pendo, Appcues, Whatfix, Userlane, SAP Enable Now, and Intro.What are the objectives of digital adoption? ›
It aims to increase user productivity, improve user experiences, and optimize software. A successful digital adoption strategy sits at the intersection of these three pillars, and culminates in an effective, mature digital workplace.What is WalkMe rule of 40? ›
Valuation And Other Metrics For WalkMe
The Rule of 40 is a software industry rule of thumb that says that as long as the combined revenue growth rate and EBITDA percentage rate equal or exceed 40%, the firm is on an acceptable growth/EBITDA trajectory.
The most common issues about WalkMe that we hear from the market and that people write on review sites are the following: Very long implementation times. Very expensive. Hard to use and Requires Technical Skills.What are WalkMe core values? ›
- Making an impact. We believe in a meritocracy, where every member of the team is encouraged to show up, speak up, and amplify the voices of those around them. ...
- Creating opportunity. We take pride in our product, our people, and the impact we're able to have on the world. ...
- Our leadership team.
Having the right people, the right process and the right systems in place spells success.What are the 6 stages in digital transformation in an organization explain? ›
To make this more actionable, we've identified six key elements within the organization that must undergo a simultaneous transformation, Analytics, Customer Experience, Governance and Leadership, People and Operations, Technology Integration, Digital Literacy.What are the 4 things which help to succeed in the digital economy? ›
For an upcoming MIT symposium on the topic, we're focusing on four main themes: customer expectations, product enhancements, collaborative innovations, and organizational forms.What are the 4 stages of digital transformation? ›
- Alignment with Business Strategy.
- Analytics and Data Maturity Evaluation.
- Data Architecture and Technology.
- The Data Analytics Team.
- Data Governance.
- Data Strategy Roadmap.
What are the six dimensions of the digital mindset? ›
Digital Mindset – Scientific Definition
With a view to the requirements of digital transformation, six personality dispositions critical to success can be identified that describe a digital mindset, particularly in a work-related context: Openness and agility. Proactivity. Creativity and design motivation.
Product adoption metrics help you measure and track how successful your product is at meeting your users' needs and helping them achieve their goals. These metrics also show you if your onboarding process drives users to adopt, and whether they're realizing the full value of your product.How do you measure the progress of digital transformation? ›
- Usage Metrics.
- Cost and Investment.
- User Experience.
- Customer experience.
- Digital Adoption.
The First 100-Day Roadmap will explore the capabilities of cloud infrastructure and Application Programming Interfaces (APIs) for real-time processing of government service, as well as blockchain technology for decentralized transparency.Which of the 4 elements of digital transformation is most important? ›
Expertise is the most important factor in a company's ability to successfully implement digital change.What does a good technology roadmap look like? ›
An effective IT roadmap will lay out current IT capabilities, projected IT needs, and any improvements you plan to make to execute against your business strategy. Generally, IT roadmaps are meant to communicate plans about the major systems that keep your business running.Is WalkMe a good investment? ›
WalkMe's analyst rating consensus is a Moderate Buy. This is based on the ratings of 7 Wall Streets Analysts.What websites use WalkMe? ›
|Live Intent, Inc||liveintent.com||50M-100M|
|App Annie Inc.||appannie.com||50M-100M|
Dan Adika is the CEO and Co-Founder of WalkMe, the pioneer of the Digital Adoption Platform (DAP). The DAP brings WalkMe's vision to life: to transform the world's online user experience into one that is effortless, efficient, and productive.What are the 6 stages of the technology life cycle? ›
Figure 1: The Technology Life Cycle
Phase 1: Research and Development. Phase 2: Ascent. Phase 3: Maturity. Phase 4: Decline.
What are the 5 adopter categories? ›
There are 5 types of adopters for products; innovators, early adopters, the early majority, the late majority and laggards. Understanding where these fit into the product-life cycle can enable selective marketing and design activities which are focused on tapping into these adopters' specific needs.What are the 5 stages of technology adopters? ›
The technology adoption lifecycle is a description of customer behavior related to the acceptance of a new product or feature, which is often broken into innovators, early adopters, early majority, late majority and laggards.What are the benefits of digital enablement? ›
Why is digital enablement important? Digital enablement helps to guarantee a successful digital transformation. It ensures that a business implements technology that aligns with its overall strategy increases the efficiency and productivity of employees, and leads to an improved customer experience.Why is it important to adopt digital technology? ›
Users achieve digital adoption by utilizing digital assets to optimal capacity and correctly training employees to use new technologies. Successful digital adoption increases productivity, leading to faster ROI on technology investments and reducing the cost of training resources.What are the benefits of digital enterprise accept? ›
- Enhanced data collection. ...
- Stronger resource management. ...
- Data-driven customer insights. ...
- A better customer experience. ...
- Encourages digital culture (with improved collaboration) ...
- Increased profits. ...
- Increased agility.
Although many original communication systems used analog signaling (telephones), recent technologies use digital signals because of their advantages with noise immunity, encryption, bandwidth efficiency, and the ability to use repeaters for long-distance transmission.What are the advantages or benefits of this digital strategy? ›
A digital strategy can achieve a variety of goals, including increased brand awareness and more efficient use of resources. The leadership team for the company might establish a few key goals to focus on in the first stage of the strategy.How do you promote digital adoption? ›
- Eliminate employee resistance to change. ...
- Provide in-app training. ...
- Provide contextual and personalized training to each user. ...
- Provide learners with content in multiple formats. ...
- Maximize engagement and adoption of pre-existing content. ...
- Keep your employees up-to-date.
- Specific: Make your goal specific for effective planning.
- Measurable: Define goal perimeters so you can measure progress and re-evaluate when you need to.
- Achievable: Set a reasonable timeframe to accomplish your goal.
- Realistic: Your goal should align with your long-term objectives.
A digital adoption strategy refers to the process of integrating new digital tools and systems to streamline work processes and achieve business objectives. This involves selecting and implementing digital technologies, training employees, and monitoring their adoption to ensure success.
What are the 5 importance of digital technology? ›
The major advantages of digital technology over traditional media are automation, communication speed, better social interaction, security of data and quick access to information.What is an example of a digital adoption? ›
Companies typically undergo digital adoption in order to increase efficiency, reduce costs, or solve other business problems. For example, a bank might implement automated form-generation software to save valuable time. However, the software can only benefit the company if employees take full advantage of it.What is expected from digital transformation? ›
Digital transformation is the process of using digital technologies to transform existing traditional and non-digital business processes and services, or creating new ones, to meet with the evolving market and customer expectations, thus completely altering the way businesses are managed and operated, and how value is ...What is the main reason digital transformation fails? ›
Lack of vision, leadership support, and long-term commitment are just a few of the ways that digital transformation journeys take wrong turns or fizzle out.